LVMH-owned Champagne house Veuve Clicquot’s eco-friendly mission is evolving to include packaging that repurposes leftover grape skins.
Veuve Clicquot unveiled its new Naturally Clicquot packaging on social media, explaining to followers that it is the first of its kind and is produced from the skin of grapes used to make its Champagne. Increasingly, brands are finding ways to do business in a more sustainable way and have been open and transparent about these changes to leverage consumer interest in environmentally-sound products.
Recycle, reuse, reduce
On a microsite created for the Naturally Clicquot initiative, the Champagne house delves into the details of its new sustainable packaging. In an animated section, Veuve explains that it uses grapes to create its Champagnes, and the skins that are left over are then used to make a bio-based material.
The bio-based material is then used for Veuve Clicquot’s innovative packaging, a Champagne bottle case that is 100 percent biodegradable and recyclable.
