December 03, 2020

THE RITZ-CARLTON INTRODUCES ITS FIRST CHILDREN’S BOOK ‘THE LITTLE LOST ELEPHANT’

A tale of discovery and compassion, ‘The Little Lost Elephant’ book is part of Ritz Kids, a global program designed to provide children with an engaging and educational experience 

The Ritz-Carlton -  The Little Lost Elephant (003)

The Ritz-Carlton has created its first children’s book, in cooperation with well-known British children’s author Julia Gray and illustrator Jennie Webber. The Little Lost Elephant is based on an inspirational true story of a member of the Ladies and Gentlemen at The Ritz-Carlton, Berlin. In the story, Emma the Elephant is lost until Leo, a wise and kind lion who lives in a wonderful hotel in the jungle, helps her get back to her parents in a tale of compassion and friendship. The book explores the themes of childhood curiosity and the sense of discovery that turns everyday experiences into magical adventures.

Available in the Middle East and Africa for a limited period, The Little Lost Elephant will be gifted to young travelers staying in The Ritz-Carlton properties across the UAE, Bahrain, Saudi Arabia, Oman and Egypt.  

The Ritz-Carlton - Storytime with The Little Lost Elephant (003)

The Little Lost Elephant exemplifies The Ritz-Carlton’s brand promise of delivering genuine care and comfort along with handcrafted memories that leave an indelible mark on guests.  The book also illustrates the anticipatory service provided by the Ladies and Gentlemen across the brand’s properties worldwide.

Jenni Benzaquen, Vice President – Brand, Europe, Middle East & Africa at Marriott International said: “We are delighted to bring this magical experience to our young guests as part of the Ritz Kids program, and welcome back families to our hotels. Storytelling is a powerful way to engage a child’s imagination while providing life skills such as the importance of compassion and forging friendships. We are thrilled to collaborate with Julia Gray and Jennie Webber who brought The Ritz-Carlton philosophy to life in the pages of The Little Lost Elephant.”

Julia Gray, Author said: “I was very excited to work with The Ritz-Carlton on the development of this exquisite book, which will hopefully offer younger guests a new and delightful way to engage with their hotel experience.”

Jennie Webber, Illustrator and Printmaker said: “Working with The Ritz-Carlton provided an exciting opportunity to creatively explore their ‘lion' logo, and also to connect with families from all over the world.”

“As families spend more time together and plan their local escape ahead of the holidays, we hope this book along with our Ritz Kids programming will be a special part of their experience. Our Ladies and Gentlemen look forward to providing memorable and personal experiences for our young guests,” added Benzaquen.

Designed for guests ages four to 12, Ritz Kids was developed to inspire meaningful connections with the environment and local culture. Ritz Kids, sees child-friendly amenities, menus and experiences address the day-to-day comforts of young travelers.

Categories: Spotted Stories



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