Customers will be transported to the Mediterranean in the heart of London’s bustling center enjoying their gelato DRI DRI.
The Front Room of St Martins Lane’s hotel is a dynamic retail space. It has housed various creative collaborations with partners including The Convenience Store (fashion boutique), Wallpaper (photography exhibition), Angela Hill (vintage books), The Design Museum (film screening) and Nowness (video installation) and now Gelato DRI DRI.
The space has been converted by ELIPS DESIGN into an idyllic Italian beach, complete with traditional decking, colored beach cabins, sun umbrellas, chairs and tables where people can come enjoy good Mediterranean gelato in hot summer days in London.
