March 19, 2016

New Pepsi Light Bottle Design Looks Like a Dumbbell

Pepsi Light has unveiled a new bottle packaging that resembles a dumbbell; promoting itself as a ‘lighter’ drinking option. Created with the help of Brazilian advertising agency AlmapBBDO, the new bottle was promoted in gyms in the form of a dumbbell rack.

pepsi-light-dumbbell-direct-marketing-design-381705-adeevee

Categories: Spotted Stories



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