After more than 50 years, Häagen-Dazs gets a whole new fresh look. This ice cream brand colourful new image, illustrated by Love Creative, aims to be more “modern” and “vibrant” and to appeal to the younger generation.
The packaging now features the logo in burgundy as well as various colourful illustrations to match different ice cream flavours, which have been completed by 13 different commissioned artists.
The brand refresh and new packaging launches this week in the UK.
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