Nestlé’s KitKat has revealed it will launch over 400 limited edition packs, replacing the KitKat name with one of 72 different types of break, including Sporty Break, Lunch Break, Office Break or Me Time Break.
The initiative is part of the brand’s new ‘Celebrate the Breaks’ marketing campaign. “This will certainly to get shoppers and consumers talking as they discover the 400+ different pack designs featuring 72 different types of break.
“Shoppers won’t be able to resist picking the pack to suit their favourite way to have a break, and maybe even one perfect for a friend or family at the same time!”
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