Inspired by horoscopes, Egyptian designer Yasmin Essam comes up with an amazing packaging idea for ‘Eight Chocolate‘. The packaging makes products more personalized – each highlighting a different zodiac sign, featuring the month of birth and the shape of star constellations.
Essam says, “the idea was to use the horoscopes to get personal to everyone as horoscopes are recognized by all cultures around the world, and yet limit the packs to twelve different ones. The art direction helps the products stand out as it uses simple, vivid, neon, modern, artistic, unique and cool artwork. The artwork combines the zodiac shape, flavor of the chocolate and the horoscope constellation shape.”
What's your Zodiac sign?
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