July 29, 2017 Rome Italy Europe

Magnum Ice Cream: A Pleasure Destination in Rome

The Magnum Pleasure Store is part of the brand’s ‘Release the Beast: Dare to Go Double’ campaign. The store is free to enter, with Magnums starting from £5.50 – basically the idea is that you can have your magnum double-dipped at a special in-store ‘dipping bar’, before adding sauce and toppings. So that’s two layers of chocolate, plus a layer of sauce, plus toppings – which sounds like an average Saturday night to us tbh but if Magnum think it’s beastly…


The store’s been designed by Moschino creative director Jeremy Scott and is adorned with Magnum x Moschino bags; choose your chocolate dip, add some sexy toppings and enjoy!


Categories: News Ice Cream & Gelato


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